UX/CX -SERVICE DESIGN
User/Customer Experience (UX/CX) interactions are a valuable source for IT & business analysis. Higher customer satisfaction and loyalty to well-designed services cannot happen without exploring the User- and Business-integrated connections between any touch-points, infrastructures, front-end and back-end applications, systems, data and communication patterns.
One of the best Service Design tools, LEGO® SERIOUS PLAY®methodology with it’s meaning-interpretation and context-situated approach is creating empathy and involves 100% of the participants. Compared to brainstorming practices, the method enrich visual, metaphor-captured insights also with story-telling. Prototyping with Lego is widely-recognized as an effective service design tool more about